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Google Settles $93 Million California Lawsuit Over Misleading Location Tracking

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16 September, 2023

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Tech giant Google is all set to pay the state of California $93 million in a lawsuit. The lawsuit resolves an accusation that the search engine company was misleading consumers. 

Google was apparently not being honest about its location-tracking practices.

The settlement came on Thursday from the Attorney General of California, Mr. Rob Bonta. 

The parent company Alphabet Incorporation and Google are the parties to the lawsuit.  These companies apparently were deceiving people using the search engine. 

The dishonest practice was regarding the data gathered from people using the location services.

The acquisitions say that Google was profiling people. They used to target these people with advertisements when the location history was even turned off.

This means that the search engine knew about people’s location without the service actually being on. They also used this location to come up with ads according to where the people lived. 

Google has so far generated about $110 billion from advertising in the year 2023 alone. This accounts for around 81% of its total revenue.

Even last year, Google had a great to pay settlement damages to resolve a similar issue. Those accusations came from around 40 states of the United States.

Some states are choosing to shoe Google on their own without Federal involvement.

Google has simply denied these claims. 

A spokesperson from the search engine has stated that these policies were outdated and that the company had changed years ago.

“Consistent with improvements we’ve made in recent years, we have settled this matter, which was based on outdated product policies that we changed years ago,” they said.

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Jyoti Jha is a freelance SEO content writer for tech , health, and education-related content. With 5 years of experience in the industry, I am creating high-quality content that captivates readers and delivers value.

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